01
Coming soon
Geonira · Sundarpura, Vadodara, India
Botanicals,Refined.
Indian botanical powders, prepared to a stated grade.
Leaves, roots, seeds, fruit and mineral earth — milled for wellness, for cosmetic ritual, and for the formulators and buyers who order by the kilogram.
The idea
Less complexity.
More ingredient.
Before this became complicated, plants, flowers, roots, fruits and minerals formed the foundation of countless daily routines. Geonira begins there — with ingredients you can see, understand and choose deliberately.
01One ingredient per pack — named in common and botanical terms, with the part of the plant stated.
02Two tracks kept apart: ingestible wellness powders and external-use cosmetic powders, specified and labelled separately.
03Purity figures, assays and certifications appear only once there is a test report behind them.
The range
16 powders.
Two tracks.
One ingredient per pack. Each belongs to either the ingestible wellness track or the external-use cosmetic track — never both in the same pack.
02
Coming soon
Psyllium Husk Powder 99%Wellness Powder
03
Coming soon
Turmeric PowderWellness Powder
04
Coming soon
Ashwagandha Root ChurnaWellness Powder
05
Coming soon
White Shatavari PowderWellness Powder
06
Coming soon
Giloy PowderWellness Powder
07
Coming soon
Amla PowderWellness Powder
08
Coming soon
Ginger PowderWellness Powder
09
Coming soon
Methidana (Fenugreek) PowderWellness Powder
10
Coming soon
Beetroot PowderWellness Powder
11
Coming soon
Stevia Leaf PowderWellness Powder
12
Coming soon
Multani MittiCosmetic Powder
13
Coming soon
Reetha (Soapnut) PowderCosmetic Powder
14
Coming soon
Shikakai PowderCosmetic Powder
15
Coming soon
Hibiscus Flower PowderCosmetic Powder
16
Coming soon
Orange Peel PowderCosmetic Powder
Nothing here is available for purchase yet. Wellness powders are prepared for sale under FSSAI registration, and root churnas under the applicable AYUSH licence; cosmetic powders under the Cosmetics Rules, 2020. Where a botanical appears in both tracks, it is produced, specified and labelled as two separate products.
Source to powder
Eight stages
between plant and powder
Plant
Stage 01 of 08
Every product starts as a named plant or mineral source, growing in a known region. Botanical identity is recorded before anything is harvested.
Harvest
Stage 02 of 08
Material is collected at the point in the season the ingredient is intended to be taken — recorded per lot, with the supplier named.
Selection
Stage 03 of 08
Lots are sorted and material that does not meet the raw-material specification is removed before it enters production.
Cleaning
Stage 04 of 08
Foreign matter is removed and the material is prepared for processing under documented handling conditions.
Processing
Stage 05 of 08
Drying and milling routes are defined per product and per grade. A food-grade lot and a cosmetic-grade lot of the same botanical do not share a specification.
Powder
Stage 06 of 08
The material becomes a powder with a stated particle size, colour and moisture range, packed against that specification.
Quality review
Stage 07 of 08
Each batch is reviewed against its specification. Only tests actually conducted are published — never a generic list.
Packaging
Stage 08 of 08
Filled into a barrier pack, sealed and coded so a batch can be traced back to its raw material and supplier.
Stage descriptions are indicative of the intended production route and are configured per product. Geonira does not publish specific processing, drying, milling or testing claims until they have been verified for that batch.
Ingredient index
This should not
require a dictionary.
Moringa Leaf
Moringa oleifera
Dried moringa leaf milled to a fine green powder. Sold as a food, and separately as a cosmetic grade for hair and skin preparations.
- Plant family
- Moringaceae
- Part used
- Leaf
- Origin
- Tamil Nadu · Karnataka · Andhra Pradesh
- Library
- Read the full entry →
Psyllium Husk
Plantago ovata
Soluble fibre husk milled from Plantago ovata seed. The 99% figure is a purity specification and is published against test data for each lot.
- Plant family
- Plantaginaceae
- Part used
- Seed husk
- Origin
- Unjha cluster, Gujarat
- Library
- Read the full entry →
Turmeric
Curcuma longa
Culinary and wellness turmeric selected for curcumin content. Any curcumin percentage is stated per lot against assay, never as a blanket claim.
- Plant family
- Zingiberaceae
- Part used
- Rhizome
- Origin
- Lakadong, Meghalaya · Alleppey, Kerala · Sangli, Maharashtra
- Library
- Read the full entry →
Ashwagandha Root
Withania somnifera
Classical root churna, dried and milled. Presented as a traditional preparation under AYUSH licensing rather than with health claims.
- Plant family
- Solanaceae
- Part used
- Root
- Origin
- Madhya Pradesh · Rajasthan
- Library
- Read the full entry →
White Shatavari
Asparagus racemosus
Peeled white root, dried and milled. Species identity and grade are confirmed before the product is published for sale.
- Plant family
- Asparagaceae
- Part used
- Root
- Origin
- India
- Library
- Read the full entry →
Giloy
Tinospora cordifolia
Dried stem powder. Permitted use varies by destination market and is checked per country before any export listing.
- Plant family
- Menispermaceae
- Part used
- Stem
- Origin
- India
- Library
- Read the full entry →
Amla
Phyllanthus emblica
Dried fruit powder. Runs as both a food grade and a separate cosmetic grade for hair preparations, specified and labelled independently.
- Plant family
- Phyllanthaceae
- Part used
- Fruit
- Origin
- India
- Library
- Read the full entry →
Ginger
Zingiber officinale
Dried rhizome milled for culinary and beverage use.
- Plant family
- Zingiberaceae
- Part used
- Rhizome
- Origin
- India
- Library
- Read the full entry →
Methidana (Fenugreek)
Trigonella foenum-graecum
Fenugreek seed powder for culinary and traditional preparations.
- Plant family
- Fabaceae
- Part used
- Seed
- Origin
- India
- Library
- Read the full entry →
Beetroot
Beta vulgaris
Dried root powder used for colour and nutrition in food, and separately as a cosmetic-grade tint.
- Plant family
- Amaranthaceae
- Part used
- Root
- Origin
- India
- Library
- Read the full entry →
Stevia Leaf
Stevia rebaudiana
Whole dried leaf powder. Permitted uses differ between India, the EU and the US — confirm the destination market before ordering.
- Plant family
- Asteraceae
- Part used
- Leaf
- Origin
- India
- Library
- Read the full entry →
Multani Mitti
Fuller’s earth — mineral origin
Cosmetic clay for oil-control masks and cleansing rituals. Classified separately from plant powders throughout the range.
- Plant family
- —
- Part used
- Mineral clay
- Origin
- Rajasthan · Haryana
- Library
- Read the full entry →
Reetha (Soapnut)
Sapindus mukorossi
Saponin-bearing fruit shell, milled for traditional hair-wash preparations.
- Plant family
- Sapindaceae
- Part used
- Fruit pericarp
- Origin
- India
- Library
- Read the full entry →
Shikakai
Senegalia rugata
Dried pod powder, used with reetha in traditional cleansing washes for hair and scalp.
- Plant family
- Fabaceae
- Part used
- Pod
- Origin
- India
- Library
- Read the full entry →
Hibiscus Flower
Hibiscus rosa-sinensis
Dried flower powder for hair masks and scalp preparations.
- Plant family
- Malvaceae
- Part used
- Flower
- Origin
- India
- Library
- Read the full entry →
Orange Peel
Citrus sinensis
Dried peel milled for cleansing and mask preparations.
- Plant family
- Rutaceae
- Part used
- Fruit peel
- Origin
- India
- Library
- Read the full entry →
Move across the powder
All botanicals →First stage
Five to open with.
The powders we intend to take to market first — chosen for existing demand, dependable Indian supply and a shelf life that survives a long shipping lane.
Moringa Leaf PowderMoringa oleifera
- Shelf life
- 24–36 months
- Intended sourcing
- Tamil Nadu · Karnataka · Andhra Pradesh
- Target markets
- US · EU · South-East Asia
Psyllium Husk Powder 99%Plantago ovata
- Shelf life
- 24–36 months
- Intended sourcing
- Unjha cluster, Gujarat
- Target markets
- US · EU · MENA
Turmeric PowderCurcuma longa
- Shelf life
- 24–36 months
- Intended sourcing
- Lakadong, Meghalaya · Alleppey, Kerala · Sangli, Maharashtra
- Target markets
- Established global spice lanes
Ashwagandha Root ChurnaWithania somnifera
- Shelf life
- 24 months
- Intended sourcing
- Madhya Pradesh · Rajasthan
- Target markets
- US · EU direct-to-consumer
Multani MittiFuller’s earth — mineral origin
- Shelf life
- 24–36+ months
- Intended sourcing
- Rajasthan · Haryana
- Target markets
- Natural cosmetics, US · EU
Shelf life figures are target specifications for sealed, low-moisture packaging, to be confirmed by stability data per product. Sourcing regions describe intended supply clusters, not exclusive arrangements.
Wellness
Ingestible powders — leaf, root, seed and fruit — packed for retail and D2C under FSSAI registration, and under AYUSH licensing where a product is presented as a classical churna.
See wellness powdersCosmetic
External-use powders for hair washes, masks and cleansing rituals, prepared to cosmetic grade and labelled under the Cosmetics Rules, 2020.
See cosmetic powdersTrade & export
Bulk supply for formulators, contract manufacturers, private-label partners and importers. Specification sheets, sampling and documentation on request.
Enquiries only — Geonira is not yet taking orders.
Request a specificationQuality
What's inside
should be obvious.
Every pack holds one ingredient, so there is nothing to hide behind. Each product carries its botanical name, the part of the plant used, the grade it was milled to, and the region it came from.
Where a number can't yet be supported by a test report — a purity percentage, a curcumin assay, a heavy-metal result — it stays off the page until it can.
Read the quality framework →Geonira Lab
Simple today.
More advanced tomorrow.
Single powders are the beginning. The longer-term pipeline looks at standardising what's in the material, making it easier to use, and building formats other brands can build on.
Explore innovationStandardised extract fractions
Moving from whole powder to characterised fractions with a stated marker content.
In developmentInstant-dispersion powders
Fibre and root powders that wet out without lumping in cold water.
In developmentMulti-botanical hair washes
Reetha and shikakai combined to a repeatable saponin specification.
In developmentWater-activated masks
Dry cosmetic formats that stay dry until the moment of use.
In developmentLow-bitterness delivery
Making daily churna intake easier to keep up with.
In developmentPrivate-label formats
Finished-goods packs built for other brands on Geonira base material.
In developmentThese are development concepts. None are commercially available, and none carry patent protection unless a granted patent is recorded and published from Admin.
Where this is going
Four phases
15 Oct 2025
Geonira begins.
Geonira is established at Sundarpura, Vadodara, with a long-term vision to build a modern Indian botanical powder company.
Phase one
Single powders
Sixteen single-ingredient powders across the wellness and cosmetic tracks, each with a published identity and grade.
Phase two
Trade supply
Bulk material and documentation for formulators, private-label partners and importers.
Phase three
Blends and formats
Considered combinations, and formats that make the powders easier to use.
Phase four
Proprietary work
Standardised material and delivery methods developed in-house, with IP evaluated as it emerges.
Journal
Ingredient
literacy
Writing about botanicals, grades and how to read a label.
What a 99% purity figure on psyllium husk actually describes
Draft — in preparationLakadong, Alleppey, Sangli: why turmeric origin changes the powder
Draft — in preparationFood grade and cosmetic grade: why the same plant becomes two products
Draft — in preparationEarly access
The first line
is coming.
Join Geonira before the first line becomes available. Tell us which powder you want first — or ask for a specification sheet if you're buying in bulk.
Established 15 October 2025 · Sundarpura, Vadodara, Gujarat